Most people can think of at least one person they know that has suffered from Alzheimer’s disease or another debilitating cognitive condition.

Although ageing consumers are a target audience for cognitive health, they are not the only ones shifting their attention towards improved cognitive function. Younger demographics, especially millennials and gen-Z, find improving cognitive health necessary to stay relevant in a competitive lifestyle.

Read the full article on the Nutraceutical Business Review website here.

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