Across the world, people are driven to become healthier, with an increased focus on wellness. According to Nielsen, the four macro-environmental trends that contribute to this are: an aging population; rising disease rates; increased interest in self-care, treatment and prevention; and the expansion of the educated and connected consumer.

As people around the world continue to look back at traditional medicines and incorporate herbal-based remedies and dietary supplements, an ancient herbal solution has a longstanding reputation used by Greek, Roman, Ayurvedic, Native American and Chinese medicines:2 Salvia officinalis, or more commonly known as sage.

 

Read more on the Natural Products Insider website here.

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